Sunday, February 19, 2012

There's No Such Thing as Competition

     My roommates and I always say how we wish we had a sink in our dorm room. It is always a pain to have to walk back and forth to the bathroom to either brush our teeth or spill something out. With this new product, this small contraption is space efficient and easy to use. Since dorm rooms are not conducive to rearranging, this portable sink does not need to be connected to any water source in order to work. It's that easy.
     There are other products that may be similar to mine, however, it is the fact that my products target audience is for college students that separates these two versions. The BBB (Better Business Bureau), came out with portable sinks designed for preschool, healthcare, classroom purposes, baby changing, and food service. For all of these situations, there is a different design of the sink ranging from a bigger counter top, to a smaller one. Also the heights of the sinks vary due to the environment it is used in. 
     Another consumer that makes portable sinks is Ozark River. The biggest difference between my product and all other competing products is the price. Since mine is made for college students, the price point is one of the most important factors. My product is a couple hundred dollars, where as the other ones can cost up to $2,000. In addition my product would be a little more appealing to the eye, considering its meant for a college dorm room whereas the other ones are meant for a more professional environment. Although in theory these are two very similar products, my portable sink reaches a completely different audience, and almost creates a different use.
   

No comments:

Post a Comment